Ellja Partners arose from the dilemma of rising costs for traditional communication channels forcing organizations to cut back on direct mail and TV advertising because their cost per new member or donor exceeded their ability to pay – or justify. Though budget cutbacks offer short-term “solutions,” they also reduce an organization’s new-people lifeline -- so necessary for fueling future growth and maintaining a core base of support.

The Internet offers communications without expenses of paper, postage, airtime – and therefore at a fraction of the cost. But how to effectively target and leverage that channel?

Ellja Partners’ solution was to create visually inviting products that people choose to use, choose to send to others and choose to tell others about. Its premise was to tailor the products’ appeals via the visuals, add communication convenience – and let end-users, via word of mouth (“viral marketing” in the digital world) drive dissemination via the web.

And, by employing these targeted drive-to-web products, offer new and cost-efficient means to find new members, donors, supporters, applicants or customers.

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